How Much Should a Small Business Spend on Google Ads? Start With the Maths, Not a Daily Budget
At a Glance There is no universal “right” Google Ads budget for a small business. A figure like $20 a day might be perfectly reasonable for one business and completely unsuitable for another. The better place to start is with your own numbers: what a new customer is worth, how many enquiries turn into customers, […]
How Google Ads and Google Business Profile Work Together for Local Growth
At a Glance For a local business, Google Ads and Google Business Profile do different jobs — but they can work especially well together. Google Ads can help you appear when someone is actively searching for a service. Your Google Business Profile can then reinforce trust with reviews, photos, location details and other signals that […]
Are You Spending on Marketing Before Fixing the Basics?
At a Glance When enquiries are slow, the natural reaction is often to spend more on marketing. Run an ad. Boost a post. Try another platform. Increase the budget. But sometimes the problem is not that too few people are seeing your business. It is that what they find is not giving them enough confidence […]
Should You Boost a Facebook Post or Run a Proper Meta Ad?
At a Glance The Boost Post button is one of the easiest ways to advertise on Facebook and Instagram. It’s quick, simple and can be effective in the right situation. But boosting a post and running a proper Meta advertising campaign aren’t the same thing. Neither approach is automatically better. The right choice depends on […]
Google Ads or Meta Ads? Start With Your Customer, Not the Platform
At a Glance Many New Zealand business owners eventually ask the same question: “Should I spend my marketing budget on Google Ads or Meta Ads?” The honest answer is that neither platform is inherently better. Google Ads and Meta Ads solve different problems because customers behave differently on each platform. The right choice depends less […]
I Only Have a Small Marketing Budget. Where Should I Spend It First?
For many New Zealand small-business owners, the marketing question is not, “How much can we spend?” It is usually closer to: “I have a limited amount available. What is most likely to make a difference?” Perhaps you have $300, $500 or $1,000 a month. That may not be enough to run several advertising campaigns, redesign […]
You have Bought a Business. Now Don’t Lose What You Just Paid For.
In this article Buying a business is one of the biggest investments many people will ever make. The first few months are usually spent learning the business, understanding customers, supporting staff and making sure day-to-day operations run smoothly. It’s a busy time, and it’s completely understandable that marketing moves down the priority list. However, while […]
How Small Businesses Can Use Google Ads Without Wasting Money
Reading Time: 6 minutes “Should we try Google Ads?” It’s a question many small business owners ask when they want more enquiries. Google Ads can be an excellent way to attract new customers, but it can also become an expensive lesson if you jump in without a plan. One of the biggest misconceptions is that […]
Google Maps: The Most Overlooked Marketing Tool for Small Businesses
Reading Time: 5 minutes Most business owners think of Google Maps as a navigation tool. Customers use it very differently. Every day, people search Google Maps to find cafés, mortgage advisers, childcare providers, accountants, electricians, healthcare professionals, tradies, and dozens of other local services. In many cases, customers make a shortlist and sometimes even choose […]
Google Business Profile vs Google Ads: Where Should Small Businesses Invest First?
In this Article: If your business relies on local customers and you have a limited budget, your Google Business Profile should usually come before Google Ads. Ads can bring quicker traffic, but your profile, reviews, photos and local visibility build long-term trust. _______________________________________________________________________________________________ Many small business owners reach a point where they know they need […]